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While keeping key details confidential, you can discuss and announce your case studies or successes here. It will help potential clients to realise you’ve helped people just like them and more importantly give them the confidence to get in touch.

This is the one area most of your competitors will overlook. They simply think having a website up and running is job done, but if you are to climb to the #1 position on Google for your location and specialist knowledge, you can take this easy route to get there.

It doesn’t have to be a huge, long post. Just something of value to the reader and hey, you even give yourself a virtual pat on the back as you realise just how many people are helping. Remember when you started out and gave all those free counselling sessions away to friends and family? This is exactly where to put that data and results.